What is Email Analytics and How Useful is it?

Email Analytics is an effective tool that analyzes your email campaign. It gives you insight into what your audience does after they opened your message. This helps you pinpoint what is and isn’t working in your email campaign. Allowing you to fine-tune the campaign. Your email analytic tool gives useful information on metrics such as delivery, open rates, click through rates, conversion rates, forwards, bounce rates, […]

How to Choose the Best Email Service Provider for Your Business

An Email Service Provider (ESP) helps you manage your list of leads, prospects and customers/clients. They send regular email newsletters and schedule automated campaigns for everything. From launching new products to turning prospects into customers. There are a number of features to consider when choosing an ESP: Cost. Some ESP’s charge monthly. Others vary based on list size, number of emails […]

Using Email Marketing in Travel and Hospitality Industry = More Reservations and Bookings

Using Email Marketing in the travel and hospitality industry Could help achieve different business objectives such as: Finding travelers to boost reservations Increasing loyalty Providing better customer support According to recent statistics, over 148.3 million people made reservations. For their: Accommodations, tours and activities via the Internet. 57% of travel reservations are made online. A recent study has revealed that the […]