5 Important SEO Tips to Local Business and How to Use Them

Why local SEO is such a big deal

Shoppers prefer to buy goods and services from local merchants. And If you own a service or retail business, you’ll want to rank high in the area where your business is in.

Local shoppers can easily find your website if it uses local SEO best practices.

Mobile search technology has made local SEO even more important. Particularly because of the local searches in Google for “products / services near me”.

A poor local SEO strategy weakens your business online visibility to potential customers / clients who look for your goods and services.

You want your business to be on the top of the ranks when local customers search for relevant keywords that find you.

It doesn’t happen overnight but these five changes to your local SEO strategy can get you started in the right direction.

Tip 1: Create a Local Business Page on Google

Google has a place to create pages specifically for your business using Google My Business.

Why is this important?

If you look at search results for “electrician near me” you’ll see a map at the top of the search results, along with relevant information for local electrician listed below. The listings aren’t websites, they’re are Google My Business profiles.

You need to have a Google My Business profile, or your business will not rank high in Google when prospects search for you.

Tip 2: Add Location Pages to Your Website

People are searching for goods and services on their mobile devices, often while out and Google sends back local results.

For example, if you need a nearby electrician, you might search “electrician near 92879.” Or if you are looking for a shoe store, then you may search for “shoe store in Riverside, CA.”

Google’s ranks the most relevant websites high in the results.

If you have multiple locations, create a page for each location. Being more relevant, Google will likely rank them high in the search results.

Tip 3: Get Reviewed

Google gives higher search ranking to businesses that get reviews. Most prospective customers now want to see reviews before going out to a business. You’re more likely to buy from a business that’s been reviewed.

The best approach to getting reviews is to create a system for requesting feedback and ask every happy customer for an online review. Not all will do it, but as you get more and more reviews, your rankings will improve.

Tip 4: Build Citations

A citation is simply a mention of your name, address and phone number and Google uses citations in their local search engine algorithm.

You’ll need a lot of citations to rank high in Google’s local results. You must create accounts in business directories and list your business information in them. This will help you gain Google’s trust and get you higher rankings.

To see your citations, use the Moz Local tool. It’ll list any important citations you’re missing, as well as highlight duplicates and/or inconsistent information across existing citations. Start by fixing all the problems listed in this tool. Then build more citations to boost your rankings.

Tip 5: Get Social

Social media is important in your strategy. Even though Google remains the most popular search engine, Facebook, Pinterest and Youtube have become a major sources of information for many of your customers.

Research on local SEO ranking factors suggests that Google also uses social media activity to rank businesses.

Whether or not Google uses social media in their algorithm, social media marketing can get your business in front of your target audience.

Social media reaches all age brackets, all income levels and all areas.

It’s not whether or not your customers are using social media. The question is, are you using it to effectively get in front your customers?

Click Here and Get Your Free Guide:  How To Start in Email Marketing and Succeed

Why Local SEO is a Huge Opportunity for Local Businesses 

What is Email Analytics and How Useful is it?

Email Analytics

Email Analytics is an effective tool that analyzes your email campaign. It gives you insight into what your audience does after they opened your message.

This helps you pinpoint what is and isn’t working in your email campaign. Allowing you to fine-tune the campaign.

Your email analytic tool gives useful information on metrics such as delivery, open rates, click through rates, conversion rates, forwards, bounce rates, list growth rate and others.

Three of the most important email metrics are: Open Rate, Click Through Rate (CTR) and Unsubscribes.

If the number of your open rate is low, it means that people have started to delete upon receipt and means you need to improve on providing value and / or managing expectations.

When your CTR is low, it means that your message is either not targeted enough or simply not getting through. In this case, focus on improving your copy.

A high unsubscribe rate in relation to your opt-in rate, means you have to take look at when your people are leaving and take action based on that.

  • If they’re leaving after a certain email, then re-work it.
  • When they’re leaving after marketing messages, then re-work the way you present offers.
  • And if they’re leaving early on in your funnel, then you need to fix your original call to action so that it’s working with what you’re sending.

Pay close attention to your email analytics, they’ll give you very specific ideas of what you’re doing wrong.

This will give you the ability to fix it or if things are going well, keep doing what you’re doing.

For A Successful Email Marketing Campaign Follow These 5 Steps

How to A/B Split Test Your Landing Page and Get Better Conversions

A/B Split Testing

 

A/B Split testing allows you to analyze two landing pages and determine which one is more effective for your campaign.

Example: Looking at the data of your landing page, you observe that the user is only on it for an average of 7 seconds.

You come to the conclusion that creating a more compelling headline will get your targeted market to read the content and spend more time on the page, ultimately leading to more conversions.

With split testing, you’re able to accept or reject your hypothesis.

These are the steps to doing a split test from beginning to end.

  1. Your reason for split testing should be data-driven.

Why are your visitors only spending an average of 7 seconds on your page before leaving?

  1. Then create a hypothesis

Ask yourself, “Would improving the headline get a better conversion rate?”

  1. You’ll need to get what is called a “statistical significance” from your sample size. This is the number of visits each of your pages will need to get before you can be confident about your results.

The accepted level of significance is 95% for conversion optimization. A 95% level of significance means you can be 95% sure that the change in your conversion rate is the result of improving your landing page. Essentially this means at the conclusion of your test, there’ll only be a 5% chance that your results are due to chance.

There are tools that can help you calculate sample size – Optimizely’s calculator is exactly for this. Here’s what you’ll have to input for it to give you an accurate sample size:

Statistical significance: Optimizely’s calculator allows you to raise or lower this, but it’s not recommended you use anything under 95%.

Baseline conversion rate: The conversion rate of your original (control) page.

Minimum detectable effect: Basically this is the least acceptable conversion rate change. 20% is the minimum detectable effect which means, that at the end of the test, the conversion rate must be higher than 20% for it to be a result of your changes.

Once you’ve got your sample size…

  1. Make your adjustments

Change your headline, but make sure your original landing page remains the same. Otherwise, your baseline for testing won’t be accurate.

  1. Eliminate adverse variables

Make sure traffic sources and referring ads are the same for both pages and that other variables that could result in a misleading outcome are eliminated as much as possible.

  1. Make sure everything is working

Examine everything before your test goes live. Make sure your landing page looks the same in every browser, your CTA button is working and all the links in your ads are correct.

Run though every aspect of your campaign to ensure nothing threatens the accuracy of your results.

  1. Drive traffic to your pages

Be careful where your traffic is coming from and make sure it’s coming from the same place.

Don’t send promotional traffic from your email list to a page that you’re running a test on. This is because people who subscribe to your list like you way more than your average visitor. And you don’t want to optimize your page to this loyal traffic and get it wrong.

Once you’ve picked your traffic sources, keep running your test until you’ve hit the sample size you got in your pre-testing calculations for both pages (original and control). If you hit that number in less than a week, keep running the test for at least a full week. This is because there are days your visitors will be more responsive to your marketing messages than other days, this will have a significant impact on your conversions.

When you hit your sample size it’s time to look at the results.

  1. Analyze and optimize

Look at how your variation did. If your headline change produced a good lift for your landing page, great! But, it doesn’t mean it’s the best it could be. Keep testing. No campaign is perfect.

And if it didn’t produce any lift or the variation was worse, it doesn’t mean you failed. You just found something that didn’t adversely impact conversions on your page, move on and keep testing.

What is Split Testing and What Does it Accomplish?

Split Test and Boost Your Conversions!

Split Testing

One of the most effective and simplest ways to boost your landing page conversion rate is to split test.

This optimization is also known as AB testing.

Split testing is the comparing of two or more unique opt-in form strategies in a controlled setting.

To choose which one is more effective at getting clicks.

In an A/B test you set up two variations of the one campaign and send them to a small percentage of your list.

Testing and analyze the results:

You’ll get a better understanding what your site visitors and subscribers are responding to.

Thus allowing for optimization of your email marketing campaigns.

Example:

Your original / Control (A) headline reads “How To Generate More Leads For Your Business.” 

The variation (B) reads, “Learn The One Secret Method The Experts Use To Generate More Leads.” 

Than after generating traffic to both, you find that the variation (B) produces more conversions than the Control (A).

Since the only difference between the two pages is the headline, you know what needs to improve.

But before you begin split testing, make sure there aren’t any other holes in your campaign that could use some fixing.

Sometimes, your landing page isn’t what’s going to bring you the boost in conversions.

Sometimes only boosting your traffic will, other times, improving your content will.

For instance:

You get 100 people to your site and you’ll have a 20% conversion rate, that means you get 20 people to convert.

You can try to get that conversion rate to 35% and get 35 people to convert, or you could just figure out how to get 1,000 new visitors.

Then maintain that 20% conversion and you’ll see that 20% of 1,000 = 200 is much higher than 35% of 100 = 35.”

Takeaway:

Find the conversion rate of your page and decide your course of plan.

How to A/B Split Test Your Landing Page

 

Why Local SEO is a Huge Opportunity for Local Businesses 

Local SEO is a Huge Opportunity for Local Businesses as local search is busting at the seams.

This is because consumers are using search engines to find local businesses.

Millions of customers use local search every day to find the best local businesses in their area.

Here are the stats, according to Google:

  • 20% of search queries are for local businesses
  • 40% of mobile searches are for local businesses
  • 97% of consumers search for local businesses online.
  • 46% of all Google searches are local. Yet 56% of local retailers haven’t even claimed their Google My Business listing!

Because the majority of businesses aren’t following local SEO best practices, there is little competition in the local search results.

This creates a tremendous advantage for your local business and to sweeten it, Google gives preference to local business over mega business.

Instead of competing with Farmers Ins, a local life insurance agent competes with other local life Insurance agents.

The best part is that when you rank at the top of Google, you get free traffic. A very good thing.

This is Why Local Business Should  Follow Local SEO Best Practices.

6 Important Online Marketing Tips to Build Your Brick and Mortar

How to Choose the Best Email Service Provider for Your Business

Email Service Provider

An Email Service Provider (ESP) helps you manage your list of leads, prospects and customers/clients.

They send regular email newsletters and schedule automated campaigns for everything.

From launching new products to turning prospects into customers.

There are a number of features to consider when choosing an ESP:

  • Cost. Some ESP’s charge monthly. Others vary based on list size, number of emails you send or features you access. Flat fee is the best.
  • Deliverability. Email marketing is only effective if your messages reach your audience. Consider and opt for a provider with a 90% + success rate.
  • List management and segmentation. The best providers have segmentation for targeted campaigns.
  • Security. Make sure that your ESP takes cyber-security and client data seriously.
  • Sign-up verification’s. Data privacy laws are becoming stricter, it’s important to choose a provider that keeps with the latest regulations.
  • Ease of use. Because you’ll want a good user experience and an easy to use dashboard.
  • Mobile optimization. Most of your customers access their emails with a smartphone. Choose an ESP with good mobile optimization.
  • Templates and customization. Look for features that let you add your logo or has templates that you can customized.

All ESPs have the same basic features and functionality, where they vary, is in policies, and most importantly email deliverability.

Because of this selecting the right ESP is critical to the success of an email marketing campaign and the cost effectiveness of its implementation.

Click here to see what ESP I use & over 183,912 marketers are using

What is online marketing and how does it work?

Online Marketing
What is online marketing? 
Online marketing is a form of marketing using email in an email campaign.

This email campaign is a strategic plan that first builds a list of leads from a targeted market.

Than you follow up, which really is the most crucial part of the strategic plan. This is where your leads / prospects become customers and clients.

Online marketing is also known as internet marketing, Digital marketing, Email marketing and used in Affiliate marketing.

6 Important Online Marketing Tips to Build Your Brick and Mortar

How it works 

The first thing that happens in online marketing is getting in front of your targeted market. In other words getting traffic to your lead magnet. This targeted market is found in social media, ads and with blogs, posting articles with good content that your targeted audience will read. In those posts you will direct your audience to links that contain a lead magnet.

What is a lead magnet?

Online marketing actually begins when a subscriber opts-in (fills a form) with at least their email address and usually their name in exchange for something of value to the subscriber, be that information, a coupon or free gift. This is called a lead magnet.

It’s important that your lead magnet have a clear purpose when asking for an email address.

You should at least answer these readers questions:

  • What do I get when I give you my email address?
  • Are you going to spam me?
  • How often will you email me?
  • Will I get discounts?

And there should be a strong call to action.

Using Email Marketing in Travel and Hospitality Industry = More Reservations and Bookings

Using Email Marketing in the travel and hospitality industry

Could help achieve different business objectives such as:

  • Finding travelers to boost reservations
  • Increasing loyalty
  • Providing better customer support

According to recent statistics, over 148.3 million people made reservations.

For their: Accommodations, tours and activities via the Internet.

57% of travel reservations are made online.

A recent study has revealed that the travel industry has a high abandonment rate of 81%.

The good news is that using email marketing is effective in fixing this issue.

Send a follow-up email to your customer, reminding them about their unfinished booking.

Encourage them to complete the booking by giving them a hard-to-resist discount on the abandoned offer.

Timing is everything. Send the follow-up email within the first 60 minutes, while the interest is hot.

A great advantage of using email is that it’s easy to test strategies using data from your analytics.

Performing an A/B test in your email marketing can identify which email gets better results.

The digital age has changed the way travelers plan their trips and the way they book them.

Email Marketing in the travel and hospitality industry is an excellent strategy.

Follow these email marketing tips for your travel and hospitality business.

And you can expect more reservations, bookings, and travelers.

Whats email marketing and what tools are needed

The 3 attributes an Entrepreneur Needs

Entrepreneur

An entrepreneur is a person that can take an idea be it a product and / or service, and take certain risk to make it into a reality.

This means making it a viable product and/or service that people want or need and bring it to market.

If you have a background in your endeavor, a sound plan and capital, you have a much better chance of succeeding.

But the fact is – It’s a lot of work and having these 3 characteristics will help you succeed:

  • Leadership Capability

Founder led businesses have greater success, founders establish a strong corporate attitude, define available opportunities and have the leadership needed to attract investors and employees.

  • Single-Minded Purpose

You have to have the purpose to be on top of every detail. Goals must be set and reached or adjusted and accomplished. You must be obsessed with your company’s success.

  • Resilience

There’s stress that you have to deal with in starting and running a business. Dealing with customers can be great and sometimes an ordeal. You have vendors to interact with, marketing and all your other things needing your attention.

And you need balance. Meaning, remember to take some time out for yourself.

Take-Away

So, If you don’t have these 3 attributes but want the independence of an entrepreneur, work on them. You can make this happen, if it’s what you really want. Being an Entrepreneur can be a very rewarding challenge. Are you up for it!

Everything you need to be a successful online marketer Click Here

See you at the top. Good luck!

 

What is a Landing Page And How To Make One

Landing page

Basically a landing page is any web page that you arrive at or “land” on.

But it is pretty much understood that a landing page is a standalone web page designed for a single focused objective as opposed to your main website.

There are 2 basic types of landing page, Click Through and Lead Generation (referred to as a Squeeze or Lead Capture page).

Click Through Landing Pages

The goal of this landing page is to persuade a visitor to click through to another page. Typically used in E-commerce funnels, they describe a product or offer in sufficient detail warming up a visitor. Pushing them further down the funnel to where they are closer to making a purchasing decision.

As a result, a click through page typically takes you to a shopping cart or registration page – With a better chance of conversion.

When asking them to buy something, make it as easy as possible. Just ask for the necessary: billing and shipping information and a confirmation screen before placing their order. Keep it as simple and concise as possible.

Wait until after their order has been placed to ask them for any additional information.

Lead Generation Landing Pages

Studies show that the average conversion rate for a website is between 1% and 3%, which means it’s only converting a small portion of site traffic.

A lead-capture page / squeeze page on the other hand is a crucial must-have for any website because it provides a targeted platform for converting higher percentages of visitors into leads.

In fact, landing pages have a 5-15% conversion rate on average. Yet they are often overshadowed by a homepage or other product pages.

The sole purpose of a lead generation landing page is to collect valuable user data by permission of your reader, such as their email address and name.

This lead capture page contains a lead magnet offering something of value to your reader in exchange for their personal data. An opt-in (sign up) form is included and when filled out gives permission to put them on your mailing list.

Your opt-in form should only ask for the most vital information such as their email address and name. Anything more than that decreases the chances that they’ll finish and submit the form.

Here are some examples of items offered to your readers when they opt-in.

  • Ebook or whitepaper
  • Webinar registration
  • Consultation for professional services
  • Discount coupon/voucher
  • Contest entry
  • Free trial
  • A physical gift (via direct mail)
  • Notification of a future product launch

Never Use Your Homepage as a Landing Page

Homepages typically have too much going on and can loose your visitor. The same is true of your main product page or any other sub-page on your site. A landing page will convert your visitors into leads much better as they are focused on that one task.

So what makes a good landing page?

Killer Headline

A headline is where everything begins — interest, attention, and understanding.

The headline is the first and most critical action of a landing page.

This is what it needs to do:

  • The headline should grab the reader’s attention.
  • The headline should inform the user what the product or service is all about. Note: If your headline complements an image that explains the product/service, then you’re good.
  • It should be short — never more than twenty words, preferably only ten.

A Clear Call to Action

Your landing page must have a goal with a clear call to action and should be supported by everything else on your landing page, from headline to body copy and overall layout.

Keep the Objective Simple and Clear

Make it clear what the landing page is about. Don’t stuff too much information into it.

It;s all important that your call-to-action (CTA) is crystal clear and what you want your visitor to do.

Make sure you use text and limit the amount of copy. Images, media, and links are not necessary.

Match the Content to a Visitor’s Previous Source

Whatever source you get your visitors from make sure your messages are consistent. If your ad or hyperlink in an article says, “Download our Marketing E-book” than your landing page should be about that. Because if there’s any disconnect in your messaging, visitors will leave. And that’s not what you want.

To Create An Effective Landing Page Test, Test and Test

Finding the most effective page design is a matter of trial and error in most cases. It’s important to test different versions of your landing page and find the one that works best for your particular situation. This is done with A/B testing.  A/B testing is simply testing A landing page to B landing page and choosing the one that does best. Not doing so might be loss of potential conversions.

What is Split Testing and What Does it Accomplish?