An auto-responder is a very effective email marketing tool. It’s a computer program that automatically answers a request from a subscriber who filled out a form with their email address on your squeeze/landing page. It sends back an email message with information, a coupon or free offer to the subscriber who requested it. (With each subscriber added you build up your “list”.)
Afterwards a sequence of messages known as “follow ups” are sent in the order and frequency that is decided by you.
This auto-responder email series of useful content you share with your prospects and customers increases their awareness of you, helping build trust with them. You can use it to educate your customers/clients/members about anything needed, before they buy.
If your content is well received, it’ll train your readers to open your emails, visit your website and most importantly be ready to do business with you.
You than write a series of emails once which are set up in your auto-responder to go out to each new subscriber in the days, weeks (or even months) after they sign up to your list.
Your subscriber gets a welcome email on day one, an introductory email on day two, something else on day three and then more emails on day six, 12 and 18.
Then each time someone new joins they get all your email series, in the order you wrote them and on the days you want them to get them.
The benefits of this are that:
Although some auto-responders are free they all have limited functionality, impose limits to how many emails you can send or how many subscribers you can have on your list.
Paid auto-responders allow you more flexibility with how you communicate with your subscribers and can give you more data you may find useful, such as how many people opened your emails or clicked on your links.
Most paid email services charge you based on the number of subscribers you have. But the price goes up as your list grows. An email service that has a flat-fee price structure is best. Than no need to worry about the number of your subscribers.
One common misconception of an auto-responder is that they only useful for people who work online, not true. More and more offline businesses and organizations are using auto-responders to communicate with their customers/clients and members.
Auto-responders are very efficient at sending email to groups of people. Making them indispensable and really cost-effective communication tools.