An email campaign is not really complicated but it does have steps. For it to be successful there are certain things to remember and implement. Here are 7 tips you’d be wise to use in your campaign.
1.) Segment Your List
Segmenting your list gives you an opportunity to reach each of your customers in a way that may influence a desired response.
For example, you can segment your list by customer type:
Each segment needs something different from your emails messages, for instance:
Segmenting your email lists allows you to send the right message to all your subscribers.
2.) Personalize Your Emails
Emails beginning with, “hey”, hi” or “hello” often end up in the trash. If you only have their email, work on getting their first name. The fastest and easiest way to show your people that you know them is to address them by their first name.
Also, include some personal information about yourself, creating rapport with your campaign and builds a personal connection with your subscribers. Remember, customers buy from people that they know, like and trust.
3.) Track Your Emails
What you want is more opened emails in your campaign, more opened emails convert into actual sales. To do this you need to track the performance of your emails. This information tells you how well your email marketing campaign is doing. And very importantly shows you what’s happening in your campaign to make needed improvements or keep doing what you’ve doing.
Most email marketing tools have basic tracking for opens and clicks. But to fully track your online sales you’ll need Google Analytics. And you’ll need to analyze this data regularly.
The reason is for instance say the data showed you had a sudden lose of many email subscribers, the information of your recent campaign could show you what happened. Likewise, if your click-through-rate increased (a good thing) you’d want to figure out why and repeat the messaging.
4.) Make Your Emails Conversational
Keep your emails conversational with your voice and let them know right away why they should keep reading. Keep your paragraphs brief so they can be quickly scanned, subscribers get lots of emails and people just don’t have the time nor the interest to read all of them. Your audience wants to read something of value to them that’s easy to go though and gets to the point quickly.
5.) Be Consistent with Frequency of Emails
It’s important in email marketing to stick to a schedule. Send your message consistently, if it’s an email preferably once daily and at least once a month if it’s a Newsletter. Keep yourself “top of mind” to your subscribers so they remember who you are and why they signed up on your list.
They have a lot of other emails they can read, don’t get yours replaced because you’re not sending them out as frequently as you should.
6.) Provide Value in Your Emails
Provide interesting, engaging content to your readers so that they’ll want to come back and read your emails.
Your subscriber is bombarded with emails who you are competing with. To get their attention you have to ask to yourself, “what are they really looking for in my email?” To start, the best place to find your answer is with your customers, what do they ask you most about?
A good idea is to ask your readers directly. What do they really want to read about? Do they want to know about discounts? A sales day reminder? Expert information? Recommendations and or referrals?
Provide this type of value to them and your subscribers won’t ignore your emails.
7.) Ask for the Sale
Very important, remember to always include a call-to-action in all your emails. Be it to click for more information, a coupon, discount etc.
If you want to convert more subscribers into customers, you have to ask for the sale. If you don’t ask for the sale, customers aren’t going to buy. It’s that simple.
If you’re too shy to ask, you shouldn’t be in business. And you are serious about your business, right?