- Finding travelers to boost reservations
- Increasing loyalty
- Providing better customer support
According to recent statistics, over 148.3 million people made reservations.
For their: Accommodations, tours and activities via the Internet.
57% of travel reservations are made online.
A recent study has revealed that the travel industry has a high abandonment rate of 81%.
The good news is that using email marketing is effective in fixing this issue.
Send a follow-up email to your customer, reminding them about their unfinished booking.
Encourage them to complete the booking by giving them a hard-to-resist discount on the abandoned offer.
Timing is everything. Send the follow-up email within the first 60 minutes, while the interest is hot.
A great advantage of using email is that it’s easy to test strategies using data from your analytics.
Performing an A/B test in your email marketing can identify which email gets better results.
The digital age has changed the way travelers plan their trips and the way they book them.
Email Marketing in the travel and hospitality industry is an excellent strategy.
Follow these email marketing tips for your travel and hospitality business.
And you can expect more reservations, bookings, and travelers.