This email campaign is a strategic plan that first builds a list of leads from a targeted market.
Than you follow up, which really is the most crucial part of the strategic plan. This is where your leads / prospects become customers and clients.
Online marketing is also known as internet marketing, Digital marketing, Email marketing and used in Affiliate marketing.
How it works
The first thing that happens in online marketing is getting in front of your targeted market. In other words getting traffic to your lead magnet. This targeted market is found in social media, ads and with blogs, posting articles with good content that your targeted audience will read. In those posts you will direct your audience to links that contain a lead magnet.
What is a lead magnet?
Online marketing actually begins when a subscriber opts-in (fills a form) with at least their email address and usually their name in exchange for something of value to the subscriber, be that information, a coupon or free gift. This is called a lead magnet.
It’s important that your lead magnet have a clear purpose when asking for an email address.
You should at least answer these readers questions:
- What do I get when I give you my email address?
- Are you going to spam me?
- How often will you email me?
- Will I get discounts?
And there should be a strong call to action.