Local SEO is a Huge Opportunity for Local Businesses as local search is busting at the seams.
This is because consumers are using search engines to find local businesses.
Millions of customers use local search every day to find the best local businesses in their area.
Here are the stats, according to Google:
- 20% of search queries are for local businesses
- 40% of mobile searches are for local businesses
- 97% of consumers search for local businesses online.
- 46% of all Google searches are local. Yet 56% of local retailers haven’t even claimed their Google My Business listing!
Because the majority of businesses aren’t following local SEO best practices, there is little competition in the local search results.
This creates a tremendous advantage for your local business and to sweeten it, Google gives preference to local business over mega business.
Instead of competing with Farmers Ins, a local life insurance agent competes with other local life Insurance agents.
The best part is that when you rank at the top of Google, you get free traffic. A very good thing.
This is Why Local Business Should Follow Local SEO Best Practices.