Email Marketing Campaign Success in 5 Steps

For an Email Marketing Campaign to succeed it needs these 5 Steps:

1. Choose an email Service Provider

To grow and maintain a good email list, you’ll need an email service provider.

A good email service provider will include features that will help you build your email list, send your messages and track your results.

All email service providers include auto-responders.

An autoresponder is a program that gathers your list of email addresses and sends out messages automatically.

You’ll want one that includes:

  • The ability to segment your email list and customize it.
  • Templates that help you create capture/squeeze pages or let’s you build them from scratch.
  • Your list being able to grow without having to pay more as it reaches certain numbers.
  • Tracking, which can give you a clear picture of how successful your marketing campaign is going.

If you don’t already have an email marketing tool in mind (or don’t know where to start looking), here is one that I recommend –                   GlobalNPN all you need email service provider

2. Create an Opt-in (Signup) Form

  • Your website visitors will need a way for your readers to sign up on your email list.
  • An opt-in form is the best way to do this.
  • Begin by encouraging people to sign up on your opt-in form.

To get as many opt-ins as possible, implement the following strategies:

  • Make your signup form simple, the less information requested the better.
  • Just ask for the necessary details – Name and Email Address.
  • Have a Call to Action (CTA)
  • A CTA is anything on your landing page that encourages visitors to take a desired next step, as in signing up on your opt-in form.
  • Your CTA should include something to peak your audience’s curiosity and interest.
  • It should have a strong message to ensure your CTA gets noticed.

For instance, the benefits they’ll get by signing up in your opt-in form.

Offer Opt-In Incentives:

  • To motivate them to sign up to your list you’ll need to convince them that opting-in to your email campaign will be worth their time.
  • The best way to do this is by offering an incentive, something of value to your reader in exchange for their email address.

For example: an e-book, in-depth guide, or webinar – You could host a giveaway or create a contest that people enter by filling out your signup form.

3. Use Your Website (landing page) to encourage signups

  • Your website, landing page / squeeze page, is the best tool available to get the opt-in form in front of your readers.
  • Global NPN has an excellent form-builder and page creator that is simple to use.
  • Once your readers opt-in (giving you permission to email them) you use a sales funnel to turn them into engaged readers and possible customers/clients.
  • Sending out unsolicited messages is spam, ethically questionable, potentially illegal and can get you in cyber trouble. Not worth it.

Pop-ups used sparingly are a very effective method of getting sign-ups: 

  • Some pop-ups show up immediately when a user visits your webpage.
  • Others appear after a specific amount of time or when the user scrolls to a certain point on the page.
  • Some show up only when visitors seem like they’re about to leave your site.
  • Tools such as Optin Monster and Popup Maker allow you to create pop-ups quickly and easily.

4. Use Proven Strategy’s to Grow Your Email List:

  • Create quality content that your audience finds valuable and wanting to come back to for more.
  • Encourage Social Sharing and Referrals

People are more likely to sign up for your email list if a friend or colleague recommends it.

  • Word-of-mouth is still a powerful tool.
  • For this reason, you’ll want to encourage those already on your list to endorse you on their social media platforms.
  • Include social media buttons in your emails.
  • Global NPN allows you to do this, this lets your readers easily share your content on Facebook, Twitter, and others, increasing your visibility and most importantly conversions.
  • Be sure to thank your readers whenever they do refer a contact.
  • Building a trusting relationship is a vital part of your email marketing campaign.

5. Make sure that your site’s design and functionality provides a good user experience.

  • Slow or unresponsive pages frustrate visitors, sending them away.
  • Your site’s speed all begins with your web host

A quality hosting plan like the one Global NPN has can ensure that your site is up fast and your audience has a good experience.

The Global NPN’s fully managed system allow’s you to turn your attention to your email marketing.

6 Important Online Marketing Tips to Build Your Business Online

People that are looking for information on a local store, now search for it online first.

For this reason, most business and brick and mortar stores need an online presence.

No matter your business, the internet is vital, if you want to grow your business and remain relevant, online marketing is essential.

This is because the internet is an essential part of many peoples lives today and your business must be aware of it.

We’ll take a look here at:

The 6 most important online marketing tips to build your business online:

1. Search Engine Optimization (SEO)

SEO is about making your website visible to search engines.

  • It helps people find your products and services and very importantly – locate you.
  • You need to find what keywords people are most likely to use in search of your products and services.
  • A brick-and-mortar location should include a SEO strategy.

2. Content Marketing

Video reviews and tutorials of your offer will create interest if they serve a purpose and add value to your customer.

  • Be a thought leader, write white papers that are of interest to your readers.
  • Your blog content is an excellent form of online content marketing.
  • The content should be useful and informative with a call to action.
  • Using content positions you and your business with your customers/clients.

3. Social Media Marketing

Many potential customers are on social media: Facebook, Twitter, Instagram, etc.

You need to be in there but it’s not necessary to be in all of them.

  • Find and go where your customers are online.
  • If they’re mainly on one or two social media platforms don’t spend much time on the others.
  • Accept that you’ll need to spend money on your social media strategy.
  • Online marketing isn’t free. Most successful social media campaigns are the result of paid marketing.
  • Organic content that goes viral without paying anything is in reality very rare.
  • Using interesting content with paid social media will get your content in front of more readers.

4. Use an Email marketing campaign to build your list 

Building your email list allows you to directly reach your targeted market.

  • Your email marketing campaign should encourage people to take action and keep you top of mind.
  • In order that your email marketing campaign be successful your offer needs to be of value to your reader.
  • Your emails should be relevant and provide something that your customers/clients want and can use.

5. Conversion Tactics

Once people start to visit your website, you need to be able to close the sale. That means optimizing your website for conversion.

  • You need to make it easy for customers to complete the action you want them to make.
  • Whether it’s signing up for your email list or buying something, it’s important to use tactics that encourage them to buy.
  • Website navigation should be easy for potential customers to complete a transaction.
  • Include in your content, links that take your customers to highlighted products.
  • When someone goes to your landing page from your email or social media campaign,
  • they’ll be more likely to complete an action you want, if, your page is optimized for conversion.
  • If you take the time to optimize your landing page for conversions you will see a rise in sales and profits

6. Personal Branding

It’s a very good idea to use personal branding in your online marketing.

  • While your business may not be all about you. People do business with people they like.
  • People connect more with the presence of a real person.
  • Be sure to set yourself up as an expert or thought leader.
  • Publish work on other websites, you’ll reach more people, widen your audience, and gain credibility.
  • Get involved in your local Chamber of Commerce. It will help to build your reputation and visibility.

Most people looking for information on a local store, now search for it online first.

For this reason, most business and brick-and-mortar stores need an online presence.

No matter your business, the internet is vital, if you want to grow your business and remain relevant, online marketing is essential.

This is because the internet is an essential part of many peoples lives today and your business must be aware of it.

Final thought:

Make sure you integrate your online marketing with your offline marketing efforts.

Create a plan that allows you to improve your sales and grow your business.

What is online marketing and how does it work?

7 Email Marketing Tips To Remember To Do

Email marketing is not really complicated, but it does have steps.

For it to be successful there are certain things to remember and implement.

Here are 7 email marketing tips you’d be wise to use in your email marketing.

1.) Segment Your List

Segmenting your list gives you an opportunity to reach each of your customers in a way that may influence a desired response.

For example, you can segment your list by customer type:

  • Those who have signed up for your newsletter, but have never purchased anything from your business.
  • One-time buyers that haven’t purchased your monthly service.
  • Regular customers.

Each segment needs something different from your emails messages, for instance:

  • Prospects want to know why they should buy.
  • Old customers need a reminder of the products and services you offer.
  • Thanking your active customers and offering them a referral reward.

Segmenting your email lists allows you to send the right message to all your subscribers.

2.) Personalize Your Emails

Emails beginning with, “hey”, hi” or “hello” often end up in the trash. If you only have their email, work on getting their first name. The fastest and easiest way to show your people that you know them is to address them by their first name.

Also, include some personal information about yourself, creating rapport with your campaign and builds a personal connection with your subscribers. Remember, customers buy from people that they know, like and trust.

3.) Track Your Emails

What you want is more opened emails in your campaign, more opened emails convert into actual sales. To do this you need to track the performance of your emails. This information tells you how well your email marketing campaign is doing. And very importantly shows you what’s happening in your campaign to make needed improvements or keep doing what you’ve doing.

Most email marketing tools have basic tracking for opens and clicks. But to fully track your online sales you’ll need Google Analytics. And you’ll need to analyze this data regularly.

The reason is for instance say the data showed you had a sudden lose of many email subscribers, the information of your recent campaign could show you what happened. Likewise, if your click-through-rate increased (a good thing) you’d want to figure out why and repeat the messaging.

4.) Make Your Emails Conversational

Keep your emails conversational with your voice and let them know right away why they should keep reading. Keep your paragraphs brief so they can be quickly scanned, subscribers get lots of emails and people just don’t have the time nor the interest to read all of them. Your audience wants to read something of value to them that’s easy to go though and gets to the point quickly.

5.) Be Consistent with Frequency of Emails

It’s important in email marketing to stick to a schedule. Send your message consistently, if it’s an email preferably once daily and at least once a month if it’s a Newsletter. Keep yourself “top of mind” to your subscribers so they remember who you are and why they signed up on your list.

They have a lot of other emails they can read, don’t get yours replaced because you’re not sending them out as frequently as you should.

6.) Provide Value in Your Emails

Provide interesting, engaging content to your readers so that they’ll want to come back and read your emails.

Your subscriber is bombarded with emails who you are competing with. To get their attention you have to ask to yourself, “what are they really looking for in my email?” To start, the best place to find your answer is with your customers, what do they ask you most about?

A good idea is to ask your readers directly. What do they really want to read about? Do they want to know about discounts? A sales day reminder? Expert information? Recommendations and or referrals?

Provide this type of value to them and your subscribers won’t ignore your emails.

7.) Ask for the Sale

Very important, remember to always include a call-to-action in all your emails. Be it to click for more information, a coupon, discount etc.

If you want to convert more subscribers into customers, you have to ask for the sale. If you don’t ask for the sale, customers aren’t going to buy. It’s that simple.

If you’re too shy to ask, you shouldn’t be in business. And you are serious about your business, right?

Click here for the video, ‘The 4 Simple Steps To Getting An 80% Opt-in Rate In Any Niche’

What is Email Marketing and What Tools are Needed?

Email marketing is a form of direct marketing using email to communicate to an audience of potential and current clients/customers.

It helps you promote your business while building customer loyalty, trust and brand recognition which equals more sales = $$.

This is accomplished with an email campaign.

An Email Campaign is a set of email marketing messages delivered to a targeted audience at intervals.

Designed so that each message builds on the previous, offering relevant new content, media and links while keeping focus on the “call to action”.

Carefully planned email campaigns often deliver good ROI because of the multiple messages sent needed to make a purchase, subscribe, download, etc.

Email marketing is a very effective way to stay connected with your clients and customers.

These potential and current clients/customers are your subscribers, your list.

You must diligently be building your list.

The reason for this is that an email marketing database degrades by about 22.5% every year.

This happens as your contact’s email addresses change when moving to another company, opting-out of your email list, or abandon old email addresses used to fill out opt-in forms on websites.

These opt-in forms are found in lead magnets.

A lead magnet is used to generate targeted leads.

It is an incentive offered to potential subscribers-buyers in exchange for their email address.

Lead magnets usually offer downloadable content that is valuable to the subscriber.

Such as a free PDF checklist, report, e-book, whitepaper, video, coupon, discount ect.

An ad or an anchor link that a reader clicked on because of content they found interesting in a blog post, article or social media took them to a lead magnet.

The opt-in form is very important in that when the reader puts in their email address they are giving you permission to put them on your list.

Otherwise sending them unsolicited email is SPAM.

This is a big no-no in cyberland that can and will eventually get into online trouble.

You can easily and quickly reach targeted markets thanks to effective Email Provider Service tools.

The email provider service tools should include:

  • Auto-responder with List Segmentation capabilities and A-B testing
  • A Page/Funnel Builder
  • Lead management
  • Tracking

Here’s a look at these software tools:

An Auto-responder is a very important tool used in email marketing.

It is a program that allows you to remain in constant communication with your audience.

The best way to use it is by sending relevant content that has a call to action.

Click for more on Auto-responders

List Segmentation is a technique of splitting up an email list into more targeted groups.

This is used to send the most relevant content to specific people on an email list.

Examples of Segmentation:

  • List your customers by who have bought and potential customers (leads).
  • Product Updates
  • A Newsletter
  • Daily Email List (in comparison to weekly, bi-weekly, monthly, etc)

With a Page / Funnel builder you can make landing, sales and capture pages.

These are than put in auto-responder along with follow-up messages that should deliver more good content with a call to action that builds your list and makes sales.

Lead management keeps in one place detailed contact records of your subscriber’s confirmed email address and date/time of when they confirmed.

Name and phone number can be gotten latter if needed.

Tracking gives you live notifications when someone opens or clicks your emails.

It also gives you real-time updates on when, how many times, where, and from what device a contact opened your email.

You’ll  want to use Email Analytics to help you to analyze and pinpoint what is and isn’t working in your email campaign.

With an analysis of how your audience is interfacing with your message.

It gives you the ability to break down your open rate and gain insight into what your reader is doing or not doing.

This email marketing tool gives you valuable information on delivery, open rates, click through rates, conversion rates, forwards, and bouncing mail, among others.

These details provide insight on how to better engage your subscriber’s. Allowing you to improve your email campaign.

And if no conversion is made, email analytics can help the marketer understand where a potential customer was lost.

Email Marketing is basically simple but there are steps to do.

Click Here for My Free Email Marketing Guide

What is an autoresponder? And why your business needs one

An auto-responder is an effective email marketing tool.

It’s a computer program that automatically answers a request from a subscriber who filled out an opt-in form with their email address on what’s called a ‘squeeze page’.

It than sends back an email with information they where interested in or a coupon or free offer.

With each new subscriber added, you build up your “list”.

Afterwards, messages known as “follow ups” are sent in the order and frequency that is decided by you.

You can write a series of emails “follow ups” once and set them up in your auto-responder to go out to each new subscriber.

Days, weeks (or even months) after they signed up to your list.

The benefits of this are:

  • More time to do the things you need to do.
  • No matter how many (say 100+) sign up the same day they all get the same series of messages.
  • You can send emails to your lists any time you want.
  • Write an email, press send and everyone on your list gets your news immediately.
  • Able use it to educate your customers / clients / members about anything needed, before they buy.
  • Sharing this email series of useful content with your leads and customers increases their awareness of you, helping build trust with them.
  • If they like your content, it’ll train them to open your emails, visit your website and most importantly be ready to do business with you.

Free vs Paid

Although some auto-responders are free, they all have limited functionality.

Impose limits to how many emails you can send or how many subscribers you can have on your list.

Paid auto-responders allow you more flexibility with how you communicate with your subscribers.

They can give you more useful data, such as how many people opened your emails or clicked on your links.

Most paid email service providers charge you based on the number of subscribers you have. But the price goes up as your list grows.

An email service provider (ESP) that has a flat-fee price structure is best.

Then no need to worry about the number of your subscribers.

Check out the awesome ESP I use with flat fee auto-responder

Auto-responders are not only useful for people who work online.

More and more offline businesses and organizations are using auto-responders to communicate with their customers/clients and members.

Auto-responders are very efficient at sending email to groups of people.

Making them indispensable and really cost-effective communication tools.