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A Killer Headline:

A headline is where everything begins. Interest, attention and understanding the headline is the first and most critical action of
a landing page. It should grab the reader’s attention and inform the user what the product or service is all about.

An image should compliment the headline that explains the product service you’re good. It should be short never more than 20 words
preferably only 10.

Keep the objective simple and make it clear what the landing page is about. Don’t stuff too much information into it.

Clear Call To Action(CTA):

It’s important that your CTA is crystal clear and what you want your visitor to do. Make sure you use text and limit the amount of
copy, images, media and links are not necessary.

Whatever source you get your visitors from make sure your messages are consistent.

If your ad or hyperlink in an article says download our marketing ebook then your landing page should be about that. Because if not
and there’s any disconnect in your messaging, visitors will leave and that’s not what you want.

Test Test Test:

To create an effective landing page test, test and test finding the most effective page design is a matter of trial and error. In
most cases it’s important to test different versions of your landing page and find the one that works best for you.

Not doing so could be a loss of potential conversions.

Click here and find out how get more leads and sales from your website.

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Written by tonymena52

Local Business Marketing ~ Digital / Email Marketing

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