Basically a Lead Generating landing page is a web page that you arrive at or land on and focuses on generating leads.
A lead generating landing page is also referred to as a squeeze or lead capture page.
Studies show that the average conversion rate for a website is between 1% and 3%. Which means it’s only converting a small portion of site traffic.
A lead capture squeeze page on the other hand is a crucial must-have for almost any business / local business website.
This is because it provides a targeted platform for converting higher percentages of visitors into leads.
In fact landing pages have a 5 to 15% conversion rate on average.
Never use your homepage as a landing page. Home pages typically have too much going on and can loose your visitor.
A lead generating landing page will convert your visitors into leads much better, as they are focused on that one task.
Yet they are often overshadowed by a home page or other product pages.
The sole purpose of a lead generation landing page, is to collect valuable user data by permission of your reader, such as their email address and name.
The lead capture page contains a lead magnet offering something of value to your reader in exchange for the personal data.
An opt-in signup form is included and when filled out gives permission to put them on your mailing list.
Your opt-in form should only ask for the most vital information such as their email address and name.
Anything more than that decreases the chances that they’ll finish and submit the form.
Here are some examples of items to offer to your readers when to opt-in.
- An ebook or white paper
- Webinar registration consultation for professional services
- Discount coupon voucher contest
- Entry free trial
- A physical gift notification of a future product launch.
Once your targeted market gets to your site, it’s the best time to engage them and immediately get their attention.
Use Your Website to Gather Leads
You can also choose to have text / voicemail messaging add-ons on your existing site.
But, most times for local business, it’s better with a lead generating landing page and the add-ons.
This makes it convenient for your potential clients and customers to communicate with you, while getting valuable client /customer information yourself.0