Promoting business on YouTube is a lot different than purchasing advertisements on television. You need to be creative and offer value for the time users spend on your video. This means that simple advertisements may not always work for promotion of your business through digital channels. Fortunately, you don’t need a creative team of acclaimed artists and writers to create engaging and informative videos on YouTube.
Here, we will look at some of the video types that you can use to promote your business via digital means, especially YouTube.
You can create tutorials to explain to your viewers how they can utilize your product or service to solve specific problems. Most organizations today create detailed tutorials to help their customers gain the most from the product.
Intuit is a great case in point here. They offer QuickBooks, an accounting software, which has many features and tool-kits, so it’s very important for the company to create a massive database of reliable and accurate learning resources.
Webinars and Live Streams Regular webinars and live streams will help your customers in building a bond with your brand. Your customers will know that you regularly provide updated content and live events which are full of information. Further, YouTube will let all your subscribers know whenever you schedule or start a live stream.
Unboxing videos have become very popular, with some videos raking in millions of views. People want to watch unboxing videos to verify how their product will look when it is delivered to them. Plus, unboxing provides the reviewer with an opportunity to provide his or her input on the very first outlook of the product.
Unbox Therapy is a YouTube channel which features unboxing videos. You can divert a little from their idea and include an affiliate link for products in the video description.
Review videos are usually more detailed and are released after thoroughly using and testing the product.
Explainer videos (Animated and Infographic) are in vogue because they provide vast amounts of information in a very engaging and digestible format. Explainers can be used for describing a problem, technique, concept, or event. Usually after describing, you can promote your product or service and how it fits into the whole scene.
Explainers are great for tech and media companies. Vox, a media company, has many explainer videos detailing political events and scientific discoveries. With unique animations and narration techniques, it has created a brand that can rival established companies like CNN, MSNBC, and FOX.