These stats show you why social media is so important to your marketing.
Social media advertising statistics
- Marketers are spending more on social media advertising; with social media ad spend amounting to more than $89 billion in 2019.
- According to projections, this ad spend will see an annual growth rate of 8.7% and likely reach $102 billion by 2020.
- Mobile users contribute to a majority of social advertising revenue. In fact, 94% of the Facebook advertising revenue for Q3 of 2019 came from mobile.
- The average ad spend per internet user also sees a gradual increase on mobile, jumping from $13.49 in 2018 to $15.40 in 2019. In 2020, advertisers will likely spend $16.85 per mobile internet user.
- There’s a significant increase in adoption of new digital video ad formats like shoppable ads and Stories ads. And marketers are increasing their digital video budgets by 25% year-over-year.
- In fact, social network video ad spending accounted for 28.7% of total video ad spending, at $10.35 billion. We should expect to see a further increase in this number in 2020, as marketers invest around $12.48 on social media video ads.
- Pinterest experiences the highest increase in advertising reach with a 4.1% quarter-on-quarter increase. Instagram comes second with a 2.9% increase, and Twitter comes close with a 2.5% increase. LinkedIn sees a 2.2% increase in advertising reach quarter-on-quarter, while Facebook sees a 0.4% increase.
Statistics related to Facebook:
- 89% of marketers use Facebook in their brand marketing efforts.
- 83% of surveyed consumers use the platform.
- 66% say they Like or Follow a brand on the platform.
- Live video is becoming a vital tool for social marketers and 42% of them have developed a strategy for Facebook Live.
- It generated $17.65 billion in total revenue in the third quarter of 2019.
- Facebook had over 7 million advertisers during Q3 of 2019.
- Facebook use among U.S. marketers is on a slight increase from 86.3% in 2018 to 86.8% in 2019. This number will likely reach 87.1% in 2020.
Some Twitter Statistics:
- As of Q1 2019, Twitter has about 330 million active users worldwide.
- 79% of Twitter users like to discover what’s new, making it the top platform for discovery.
- People are also 26% more likely to view ads on the platform than on any other leading platform.
- Brands send out a median of 0.86 tweets per day, for which they see a median engagement of 0.048%.
- Pinterest has 300 million Global Monthly Active Users (MAUs).
- These users are highly active on the platform and have saved more than 200 billion Pins in total.
- 77% of weekly Pinners have discovered a new brand or product on the platform.
- 98% report trying new things they find on Pinterest.
- 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.
- The platform sees a 30% year-over-year increase in monthly active users.
- During Q2 of 2019, Pinterest saw a 62% year-over-year increase in revenue, earning $261 million.
- The platform currently has over 660 million registered users, with 303 million of them being active on a monthly basis.
- 90 million of these users are senior-level influencers, and 63 million are in decision-making positions.
- LinkedIn has proven to be an effective platform for lead generation and customer acquisition. In fact, it’s 277% more effective than Facebook in generating leads.
- 45% of marketers have also gained customers through the platform.
- 65% of B2B companies have used LinkedIn paid ads to acquire customers.
- 95% of B2B content marketers use LinkedIn for organic content marketing, making it the top-rated social media platform.
- It’s also the top-rated paid social media platform, with 76% of B2B content marketers using it.
- It generated $5.2 billion in revenue in 2018, and the number went up to $6.7 billion in 2019.
Social consumer statistics
- Social media helps amplify transparency, which can prove to be rewarding for brands in spite of the challenges it brings. In fact, 53% of consumers say they’re likely to buy from brands that are transparent on social. And 86% of Americans say transparency on social media is more important than ever before, which means they’re willing to take their business to a competitor if they see a lack of transparency.
- Admitting mistakes, giving an honest response to customer queries, providing product/service pricing and showcasing manufacturing practices are some of the top ways for brands to demonstrate transparency via social.
- 53% of consumers expect brands to be transparent about product/service changes and company values on social media.
- 67% of consumers consider video to be the most transparent type of social media posts.
The stats you have seen show you the importance of using Social Media for leads.