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Using Social Media for Prospects & Leads

These stats show you why social media is so important to your marketing.

Social media advertising statistics

  • Marketers are spending more on social media advertising; with social media ad spend amounting to more than $89 billion in 2019.
  • According to projections, this ad spend will see an annual growth rate of 8.7% and likely reach $102 billion by 2020.
  • Mobile users contribute to a majority of social advertising revenue. In fact, 94% of the Facebook advertising revenue for Q3 of 2019 came from mobile.
  • The average ad spend per internet user also sees a gradual increase on mobile, jumping from $13.49 in 2018 to $15.40 in 2019. In 2020, advertisers will likely spend $16.85 per mobile internet user.
  • There’s a significant increase in adoption of new digital video ad formats like shoppable ads and Stories ads. And marketers are increasing their digital video budgets by 25% year-over-year.
  • In fact, social network video ad spending accounted for 28.7% of total video ad spending, at $10.35 billion. We should expect to see a further increase in this number in 2020, as marketers invest around $12.48 on social media video ads.
  • Pinterest experiences the highest increase in advertising reach with a 4.1% quarter-on-quarter increase. Instagram comes second with a 2.9% increase, and Twitter comes close with a 2.5% increase. LinkedIn sees a 2.2% increase in advertising reach quarter-on-quarter, while Facebook sees a 0.4% increase.

Statistics related to Facebook:

  • 89% of marketers use Facebook in their brand marketing efforts.
  • 83% of surveyed consumers use the platform.
  • 66% say they Like or Follow a brand on the platform.
  • Live video is becoming a vital tool for social marketers and 42% of them have developed a strategy for Facebook Live.
  • It generated $17.65 billion in total revenue in the third quarter of 2019.
  • Facebook had over 7 million advertisers during Q3 of 2019.
  • Facebook use among U.S. marketers is on a slight increase from 86.3% in 2018 to 86.8% in 2019. This number will likely reach 87.1% in 2020.

Some Twitter Statistics:

  • As of Q1 2019, Twitter has about 330 million active users worldwide.
  • 79% of Twitter users like to discover what’s new, making it the top platform for discovery.
  • People are also 26% more likely to view ads on the platform than on any other leading platform.
  • Brands send out a median of 0.86 tweets per day, for which they see a median engagement of 0.048%.

Pinterest Statistics

  • Pinterest has 300 million Global Monthly Active Users (MAUs).
  • These users are highly active on the platform and have saved more than 200 billion Pins in total.
  • 77% of weekly Pinners have discovered a new brand or product on the platform.
  • 98% report trying new things they find on Pinterest.
  • 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.
  • The platform sees a 30% year-over-year increase in monthly active users.
  • During Q2 of 2019, Pinterest saw a 62% year-over-year increase in revenue, earning $261 million.

LinkedIn statistics

  • The platform currently has over 660 million registered users, with 303 million of them being active on a monthly basis.
  • 90 million of these users are senior-level influencers, and 63 million are in decision-making positions.
  • LinkedIn has proven to be an effective platform for lead generation and customer acquisition. In fact, it’s 277% more effective than Facebook in generating leads.
  • 45% of marketers have also gained customers through the platform.
  • 65% of B2B companies have used LinkedIn paid ads to acquire customers.
  • 95% of B2B content marketers use LinkedIn for organic content marketing, making it the top-rated social media platform.
  • It’s also the top-rated paid social media platform, with 76% of B2B content marketers using it.
  • It generated $5.2 billion in revenue in 2018, and the number went up to $6.7 billion in 2019.

Social consumer statistics

  • Social media helps amplify transparency, which can prove to be rewarding for brands in spite of the challenges it brings. In fact, 53% of consumers say they’re likely to buy from brands that are transparent on social. And 86% of Americans say transparency on social media is more important than ever before, which means they’re willing to take their business to a competitor if they see a lack of transparency.
  • Admitting mistakes, giving an honest response to customer queries, providing product/service pricing and showcasing manufacturing practices are some of the top ways for brands to demonstrate transparency via social.
  • 53% of consumers expect brands to be transparent about product/service changes and company values on social media.
  • 67% of consumers consider video to be the most transparent type of social media posts.

The stats you have seen show you the importance of using Social Media for leads.

The Top Five Ways To Generate Leads for Your Business/


Written by tonymena52

Local Business Marketing ~ Digital / Email Marketing

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