why use an email marketing campaign

This is a list of reasons why you should be using an email marketing campaign in your marketing. I think one of the best reasons is the ROI, $42 for every $1 you spend on email marketing on average. Not a bad margin, wouldn’t you say? The other main reason is retention. Huge.

  • The number of active email users is forecasted to reach 4.3 billion in 2023.  
  • 293.6 billion emails were sent and received each day. 
  • Average expected ROI is $42 for every $1 you spend on email marketing. 

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  • 81% of small businesses rely on email as their primary customer acquisition channel and 80% for retention. 
  • The average open rate for a welcome email is 82%.

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  • Emails with personalized subject lines generate 50% higher open rates. 
  • Sending 3 abandoned cart emails results in 69% more orders than a single email.  
  • Videos added to your email increase click rates by 300%. 
  • 49% of consumers would like to receive promotional emails from their favorite brands. 
  • 49% of all emails are opened on mobile devices. 

From: oberlo.com

Read the following post and discover, How to Build a Successful Email Lead Campaign for Your Business

Written by tonymena52

Digital/Email Marketer ~ Health Enthusiast ~ Truth Seeker ~ Wanting To Make A Difference.

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